what we do

+ Rules-based Systems

We have an unparalleled level of experience in building systems that implement complex and changeable business rules.

Change is envitable in any business and we design our systems to adapt themselves automatically as the rules of the business change. Unlike some of our competitors, we don't see a changing business as an opportunity to generate more revenue for ourselves.

For example, one of our clients has a national salesforce whose organisational structure changes fundemantally at least once a year. We provide a system which manages a wealth of information about the salesforce, including sales targets and performance. We designed the system from the outset to handle all conceivable structures for the salesforce and despite their best efforts, the system continues to support them without any changes being required to the software.

We have created rules-based systems for clients ranging from GlaxoSmithKline, the leading Pharmaceutical company, through to Easywayads, an on-line magazine advertising broker.